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Mobile Marketing

Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

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GoPro Shark Attack & Twitter Relationship Surveys [VIDEO]

Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.

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The Mobile Consumer [INFOGRAPHIC]

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

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Social Media Posting Best Practices [INFOGRAPHIC]

This infographic compiles the best practices for creating posts on the most popular social media sites.

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Instagram Users By Generation & Device, March 2014 [CHART]

Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.

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Global Programmatic Ad Pricing Trends, 2013 vs 2014 [CHART]

Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014.

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63 Social Media Stats For 2014 [INFOGRAPHIC]

This infographic from Digital Insights compiles 63 social media stats about the most popular social networks.

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Where World Cup Fans Watch The Games [INFOGRAPHIC]

This infographic illustrates where soccer fans plan to watch the 2014 World Cup games.

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World Cup Fans' Online Behavior [INFOGRAPHIC]

This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.

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German Smart Phone Penetration, 2011-2017 [TABLE]

Fewer than 10% of German smart phone owners said they were not happy with their phones.

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