Mobile Marketing Archives - Page 107 of 322

Generation V Media Consumption By Age & Channel, July 2013 [TABLE]

TV remains the biggest single element of Generation V’s media usage.

US Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]

Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.

US Mobile Search Ad Spending, 2012-2018 [CHART]

Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion.

Mobile Users Most Important Devices For Information, June 2014 [CHART]

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

Smart Phone Share Of Mobile Market, October 2011 – April 2014 [CHART]

Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%).

Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]

Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.

Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

Mobile Messaging Apps Growth Rate, 2013 [CHART]

Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.

Most-Used Customer Service Channels, June 2014 [CHART]

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

UK Mobile Sports Content Consumption By Age, March 2014 [CHART]

A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.