Mobile Marketing
E-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreReasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]
Being able to stay in the know about World Cup scores was the top motivation for using their phones.
Read MoreYear Canada & US Will Pass 50% Smart Phone Population [MAP]
Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.
Read MoreSmart Phone Penetration In Western Europe, 2013-2015 [MAP]
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Read MoreSmart Phone Penetration In Asia-Pacific Countries, 2012-2018 [CHART]
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
Read MoreSmart Phone Users & Global Penetration, 2012-2018 [TABLE]
By the end of 2014, it is expected that 1.76 billion people will own and use smart phones monthly, up more than 25% over 2013.
Read MoreTypes Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreB2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Read MoreTop Online Marketing Channels For Local Businesses, June 2014 [TABLE]
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
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