Mobile Behavior
Mobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
Read MoreTypes Of Health Apps People Use, September 2013 [CHART]
The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.
Read MoreAmericans Who Use Health Apps, September 2013 [CHART]
More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreDemographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreMobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
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