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Mobile Behavior

American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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American Smart Phone Moms, 2011-2013 [CHART]

In the past year alone, the number of US mothers using smart phones increased nearly 34%.

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Mobile Retail Growth, October 2013 [TABLE]

Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.

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Americans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]

34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.

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Smart Phone Penetration, October 2011 – August 2013 [CHART]

Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.

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Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]

While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.

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Mobile Shopping Activities, October 2013 [TABLE]

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.

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American Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]

More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.

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Gamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]

More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.

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Millennials' Mobile Phone Dependence, October 2013 [CHART]

Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.

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