Mobile Behavior
American eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
Read MoreAmerican eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreMobile & Social's Role In Holiday Shopping [INFOGRAPHIC]
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
Read MoreMobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]
Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.
Read MoreChannels Use To Recommend Products & Services, October 2013 [CHART]
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
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