Mobile Behavior
Frequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreUS P2P Mobile Payment Users, 2016-2020 [CHART]
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Read MoreAttitudes Toward Using Video With VR [CHART]
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Read MoreFrequency Of Smartphone Voice Input Use [CHART]
US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
Read MoreEmail Is The Most Important Piece Of B2C Data [CHART]
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Read MoreTop Referrers Of Mobile Traffic (After Facebook & Google) [CHART]
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Read MoreCell-Phone Only Households [CHART]
American households are continuing to abandon their landlines and go wireless-only.
Read MoreEmail Innovation [CHART]
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreVoice-Activated Digital Assistant Adoption [CHART]
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Read More