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Mobile Behavior

Frequency Of Millennials' Snapchat Use [TABLE]

Table: Frequency Of Millennials' Snapchat Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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US P2P Mobile Payment Users, 2016-2020 [CHART]

The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.

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Attitudes Toward Using Video With VR [CHART]

Chart: Attitudes Toward Using Video With VR

Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.

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Frequency Of Smartphone Voice Input Use [CHART]

Chart: Frequency Of Smartphone Voice Input Use

US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.

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Email Is The Most Important Piece Of B2C Data [CHART]

Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

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Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]

Chart: Top Referrers Of Mobile Traffic After Facebook And Google

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.

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Cell-Phone Only Households [CHART]

Chart: Cell Phone Only Households

American households are continuing to abandon their landlines and go wireless-only.

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Email Innovation [CHART]

Chart: Email Innovation

Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.

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Budgeting For Digital Marketing Trends [INFOGRAPHIC]

Infographic: Budgeting For Digital Marketing Trends

This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.

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Voice-Activated Digital Assistant Adoption [CHART]

Chart: Voice Activated Digital Assistant Adoption

The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.

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