Mobile Behavior Archives - Page 63 of 176

Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

Demographics Of Hispanics Second Screeners, May 2014 [CHART]

Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.

Barcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

Fastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]

Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).

Consumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.

Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

Millennial Mobile Mothers In Select Countries, 2013 [TABLE]

49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.

Mobile Ad Viewability & Engagement Among Executives [CHART]

58 percent of executives said desktop ads were more memorable.

Device Executives Most Use To Consumer News [CHART]

More than 50 percent of the survey responses by executives were completed on a mobile device.

Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.