Mobile Behavior
Video Viewing On Connected Devices, 2013 vs 2014 [CHART]
Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.
Read MoreUK Mobile Users Who Have Favorable Reactions To Advertising, March 2014 [TABLE]
eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets.
Read MoreUK Smart Phone Users By OS, 2012-2015 [TABLE]
The number of UK smart phone users who own and use an Android phone at least monthly is expected to total 18.3 million this year.
Read MoreSmart Phone Sales Share In Europe By Country, March 2013 & March 2014 [TABLE]
The Google operating system (OS) claimed a 56.2% share of smart phone sales in Great Britain in the three months leading up to March 2014.
Read MoreHispanic Daily Tablet Users By Generation, March 2014 [CHART]
Hispanic Gen Xers overwhelmingly lead in daily tablet content consumption.
Read MoreMobile Hispanics' Device Ownership, March 2014 [CHART]
Among Hispanics, the millennial generation may lead in smartphone ownership and usage, but it’s the Gen Xers who dominate in daily tablet use.
Read MoreGeneration V Media Consumption By Age & Channel, July 2013 [TABLE]
TV remains the biggest single element of Generation V’s media usage.
Read MoreMobile Users Most Important Devices For Information, June 2014 [CHART]
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
Read MoreShare Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Read MoreMobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
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