Mobile Behavior
Devices Used To Buy Online By Product Category, June 2014 [TABLE]
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
Read MoreUS LGBT Media Consumption By Age, September 2014 [TABLE]
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Read MoreAmerican Smart Phone Penetration Rate By Age, Q2 2014 [CHART]
Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.
Read MorePhoto Data Mining [INFOGRAPHIC]
A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.
Read MoreSelect Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]
US millennial women make up a huge group that is almost impossible to characterize.
Read MoreConsumers' In-Store Smartphone Usage [INFOGRAPHIC]
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreUS Small Business Onwers Who's Site Is Mobile-Optimized, July 2014 [CHART]
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
Read MoreConsumer Attitudes Toward Cloud Computing, May 2014 [CHART]
39% of US internet users reported using the cloud.
Read MoreMobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
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