Mobile Behavior
Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
Read MorePurchase Intent Of Online Video Ads Viewers, July 2014 [CHART]
The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Read MoreAmerican Mothers' Daily Smartphone Activities, July 2014 [CHART]
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
Read MoreNFL Fanatics vs Casual Fans [INFOGRAPHIC]
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
Read MoreNFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
Read MoreNFL Fans Mobile Social Sharing [INFOGRAPHIC]
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
Read MoreNFL Fans Gameday Mobile Behavior [INFOGRAPHIC]
Over one third of respondents who attend NFL games use their mobile devices in the stadium.
Read MoreNFL Mobile App Use [INFOGRAPHIC]
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
Read MoreNFL Content Consumption On Mobile
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
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