Mobile Behavior
Marketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreMobile Share of Online Video Views, 2012-2014 [CHART]
Mobile now accounts for more than one-quarter of online video views.
Read MoreFrequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Read MoreMillennials' Attitudes Toward Mobile Devices, June 2014 [CHART]
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.
Read MoreVideo Gamers By The Numbers [INFOGRAPHIC]
This infographic by GDreamers illustrates some facts and figures about Americans who play video games.
Read MoreConsumers Text Messaging With Brands, September 2014 [CHART]
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
Read MoreShare Of TV Multitasking Time, October 2014 [CHART]
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.
Read MoreChange In Interaction With LGBT Media, June 2014 [TABLE]
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.
Read MoreGLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
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