Mobile Behavior
US Media Reach By Channel, March 2015 [CHART]
Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.
Read MoreTop US Cities By Smart Phone Penetration [CHART]
Smart phone penetration reached 78% of American mobile subscribers aged 13 and older in February.
Read MoreTop US Markets By Tablet Penetration [CHART]
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year.
Read MoreMobile News Traffic [INFOGRAPHIC]
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.
Read MoreMobile Share Of Search Traffic By Search Engine, 2013-2014 [TABLE]
Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreHow People Feel About Paying With Wearable Devices, December 2014 [CHART]
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Read MoreDevices People Use To Search For Local Info, March 2015 [CHART]
Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
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