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Mobile Behavior

Primary Podcast Listening Device, 2014 vs 2015 [CHART]

Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.

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How People Use Mobile Payments, May 2015 [CHART]

Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.

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Mobile Payments By Age Group, 2011-2014 [CHART]

Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.

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Email CTO Rates, Q4 2014 [CHART]

Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.

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Smart Phone Website Traffic Share By Screen Size, 2013 vs 2014 [CHART]

The percentage of website traffic in North America coming from smartphones with a screen size of 5-plus inches rose about 160% between September 2013 and September 2014.

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Growth In Mobile App Sessions By Device Type, January 2015 [CHART]

Global mobile app sessions on phablets rose nearly 150% year over year in January.

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Online Behavior Of Women [INFOGRAPHIC]

This infographic by Creatage illustrates the online behavior of women.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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Multi-Device Internet Access By Age Group, 2014 vs 2013 [CHART]

Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year.

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Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

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