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Mobile Behavior

Smart Phone Activities By Generation, July 2015 [CHART]

The only activity of those identified for which smartphones are the primary device is social media use.

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Last Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]

Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.

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Level Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]

US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.

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Frequency Of Smart Phone Use By Demographic, July 2015 [CHART]

Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .

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2015 Holiday Shopping Trends [INFOGRAPHIC]

This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.

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Mobile Transaction Abandonment, August 2015 [CHART]

A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.

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Time Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]

Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.

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Devices Mothers Use To Check Facebook, 2012-2015 [CHART]

In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.

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Kids' Summer Media Consumption, August 2015 [CHART]

Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.

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Time Spent Watching Periscope Videos Per Day, 2015 [CHART]

Periscope users watch an average of 40 years of video per day.

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