Mobile Behavior
Types Of Purchases Made With Apple Pay, August 2015 [CHART]
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Read MoreMarketers' Definition Of The Visual Web, September 2015 [CHART]
The visual web is many things to many people—and marketers.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreMobile App User Churn Rate, September 2015 [CHART]
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months.
Read MoreTypes Of Mobile Phone Internet Traffic, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreMarketing Email Click Share By Industry, Q2 2015 [TABLE]
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Read MoreMarketing Email Open Share By Industry, Q2 2015 [TABLE]
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Read MoreCommunication Devices Used By LGBT By Generation, May 2015 [TABLE]
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Read MoreUS eCommerce Metrics By Device, Q2 2015 [CHART]
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Read MoreHalf-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
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