Mobile Behavior
Multi-Device Path To Purchase [TABLE]
2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreTelevision Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreNetflix Statistics [PRESENTATION]
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
Read MoreScannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
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