Mobile Behavior
Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreTechnologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreRegular vs. Useless Mobile Ad Clicks [CHART]
40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.
Read MoreInstagram Eclipses Twitter In Daily Mobile Traffic [CHART]
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million.
Read MoreWhy People Download Apps, September 2012 [CHART]
49% downloaded mobile apps because they are always looking to get more out of their mobile devices.
Read MoreMobile Owners Who Have Turned Off Geolocation By Generation [CHART]
Young people were most likely to have turned off geolocation, with 32% of 25- to 34-year-olds saying they had, along with 22% of 18- to 24-year-olds.
Read MoreDemographics Of Mobile App Users Who Have Acted Due To Privacy Concerns [TABLE]
Among US mobile phone owners who used apps, 54% said they had decided not to install an app because they were worried about how it might use their personal info.
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