Mobile Behavior
B2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreMobile Shopping Savviest Cities, 2012 [CHART]
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.
Read MoreTime Spent Watching Mobile Video By Device, April-September 2012 [CHART]
the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.
Read MoremCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreMobile Use Among Fast Food Customers, Q4 2011 [CHART]
Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreTechnology-Induced Insomnia [INFOGRAPHIC]
This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.
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