Mobile Behavior Archives - Page 142 of 176

Global Monthly Active Facebook Users & Mobile Users, 2011-2014 [CHART]

Barclays Capital expects Facebook’s mobile base to surpass 1 billion by 2014, when 73.9% of Facebook’s users will be mobile.

By Q3 2012, 604 million people around the world were checking Facebook from their phones.

Nearly four in 10 Internet users say they never access Facebook via mobile—in addition to the 15.2% who said they didn’t use Facebook at all.

eBook ownership reached 19% of consumers ages 16 and up in November 2012.

Nearly 50 million Americans used an eReader at least monthly in 2012.

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.

Amazon reports that more than 50 percent of its customers shopped via mobile over the holidays.

Apple’s App Store downloads increased 87 percent on Christmas Day compared to the December 2012 average.

Christmas Day turned out to be a huge boost to the mobile device market.

Marketers’ opinions about customer behavior, and how the adoption of mobile devices has possibly changed the way they arrive at conversion.