Mobile Behavior
Mobile-Aided New Year's Resolutions By Gender, December 2012 [CHART]
More than one in four US smart phone or tablet owners—24% of men and 30% of women—planned to use their smart mobile device to help them keep on track with their resolutions.
Read MorePurchase Influence Of Marketing Messages By Select Channels, January 2013 [CHART]
93% of marketers surveyed have made a purchase as a direct result of an email marketing message, compared to 56% of smart phone-owning consumers and 42% of consumers without a smart phone.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreHeavy Data Consumers By Device, January 2013 [CHART]
Smart phone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smart phones and frequent use of tablets in WiFi areas rather than on cellular networks.
Read MoreTablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]
Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MorePurposes Of Retailers' Mobile Strategies, January 2013 [CHART]
A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.
Read MoreTop Android Mobile Apps Of 2012 [CHART]
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.
Read MoreUS Retail mCommerce As A Percentage Of Retail eCommerce Sales By Device, 2011-2016 [CHART]
The rapid rise in mcommerce sales on tablets means that such purchases will account for 9.4% of all retail ecommerce sales this year, and 16.9% of the total by 2016.
Read MoreUS Retail mCommerce Sales By Device, 2011-2016 [CHART]
This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015.
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