Mobile Behavior Archives - Page 136 of 176

United Kingdom Tablet Users, 2010-2016 [CHART]

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

Western European QR Code Users By Country, July 2012 [TABLE]

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

Millennials' QR Code Use By Media & Select Countries, 2012 [TABLE]

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

Texting Prospects, January 2013 [CHART]

The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.

QR Code Use By Country, January 2013 [CHART]

19% of American consumers have used a QR code.

Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

The iPad saw the greatest percentage of publishers charging for content across publication categories.

Percentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]

Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.