Mobile Behavior
Mobile Purchases By Device, February 2013 [CHART]
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.
Read MoreFinancial Activities On Mobile Devices By Device Type, February 2013 [CHART]
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
Read MoreOnline Videos Views By Device, Q4 2011 – Q4 2012 [CHART]
In Q4 2012, non-PC/Mac devices accounted for 12% of video views, triple their share from Q1, and 6 times their share from a year earlier.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreAmerican iPad Users & Penetration, 2011-2016 [TABLE]
This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.
Read MoreFrequency Of Email Use On iPads, H2 2012 [CHART]
88% of iPad users checked their email on their tablet daily.
Read MoreiPad Users Preferred Email Device, H2 2012 [CHART]
For reading emails, more than half of respondents chose the tablet as their preferred device, beating out PCs and Macs by over 20 percentage points.
Read MoreThe Smart Phone Cycle [COMIC]
Mashable shares a comic that illustrates the distractions of mobile use.
Read MoreTop Desired Car Technologies, October 2011 [CHART]
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
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