Mobile Behavior
Why People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreRetailers Benefiting From Showrooming, March 2013 [TABLE]
Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreTypes Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Read MorePercentage Of Mobile Shopping By Moms, December 2012 [CHART]
Fully 70% of moms reported using their smart phone or tablet to shop.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreFrequency Of College Students' Mobile Purchases, November 2012 [CHART]
70% of college students made mobile purchases, and 52% did so at least once a month.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreFrequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
Read MoreTechnology Adoption Trends, March 2013 [CHART]
Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.
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