Mobile Behavior
Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.
Read MoreTime Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreDevices Used To Go Online, July 2011-January 2013 [CHART]
On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012.
Read MoreAmerican Mobile Buyers By Device, 2011-2017 [TABLE]
In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.
Read MoreTime Spent On Multitainment Activity, April 2013 [TABLE]
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.
Read MoreMonthly Average CTR For Q1 2013 By Mobile Device [CHART]
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Read MoreGlobal mCommerce Interest By Gender, April 2013 [CHART]
Men appear to be more interested in using their mobile phones than women.
Read MoreConsumers & Cross-Channel Retail, April 2013 [TABLE]
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
Read MoreUS Local Mobile vs Desktop Search Volume, 2011-2016 [CHART]
Google estimated that 20% of searches across all platforms worldwide have local intent.
Read MoreCPG Mobile Advertising Post-Click Actions, 2012 [CHART]
CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).
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