Mobile Behavior
Hispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreConsumer Response To Brands' Crappy Mobile Presence, June 2013 [CHART]
About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
Read MoreConsumer Attitudes Toward Restaurant Technology, October 2012 [CHART]
66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.
Read MoreDaily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
Read MoreDevices College Students Own, June 2013 [CHART]
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Read MoreUnderstanding Of Online Customer's Experience, June 2013 [CHART]
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreImmediate Text Message Marketing Responses By Industry, June 2013 [CHART]
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
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