Mobile Behavior
Average Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]
Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
Read MoreAverage Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.
Read MoreEmail Overload & Mobile Opens, July 2013 [TABLE]
1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.
Read MoreMultitainment Activity, July 2013 [CHART]
TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.
Read MoreReasons People Use Brand Apps Regularly, July 2013 [CHART]
On average, 51% of people regularly use brand apps to keep informed about the brand, product, store or company (43%) and to get discounts and coupons (41%).
Read MoreMost Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreTop Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Read MoreDesktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
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