Mobile Behavior
LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreMobile Video Ad Views By OS, Q2 2013 [CHART]
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
Read MoreParties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]
The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.
Read MoreFrequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]
87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreLength Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]
Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.
Read MorePrimary Device Used To Open Marketing Emails, Q2 2013 [CHART]
The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.
Read MoreUS Digital Cross-Platform Audience, April 2013 [CHART]
The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.
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