Mobile Advertising Archives - Page 5 of 51

Marketing Tactics Small Business Owners Invest In, April 2015 [TABLE]

Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.

Most Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]

Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.

Where People Find Mobile Videos, June 2015 [CHART]

Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

Social Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.

US Search Ad Spending By Device, 2014-2017 [CHART]

eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.

Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Mobile App Advertising Trends, 2014 [CHART]

Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.

Mobile Share Of Search Ad Spending & Clicks, 2013-2014 [TABLE]

Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.

SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

US small and medium-sized businesses were seeing more success with their website than any other channel.