Mobile Advertising
Mobile Display Ad Spending, 2010-2016 [CHART]
eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.
Read MoreRegular vs. Useless Mobile Ad Clicks [CHART]
40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.
Read MorePercent Of Interactive Budget Allocated To Mobile Worldwide [CHART]
54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreUS Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]
Twitter will earn $129.7 million in mobile advertising revenues this year in the US.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By Category [CHART]
The eCPM for the majority of industries was in the $0.70 to $0.80 range.
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