Mobile Advertising
Mobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreFacebook's Mobile Engagement, January – September 2012 [CHART]
Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.
Read MoreTablet Owners In-App Ad Interest by App Type, October 2012 [CHART]
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
Read MoreUS Local Mobile Ad Spending, 2011-2016 [CHART]
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreMagazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]
The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.
Read MorePlanned SMB Mobile Media Spending, September 2012 [CHART]
42% of those planning a budget hike foresaw an increase of 11% to 20%.
Read MoreSMB Changes In Mobile Media Spending, September 2012 [CHART]
72% of SMBs planned to increase or maintain mobile spending over the next 12 months.
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