Mobile Advertising Archives - Page 38 of 51

Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

Twitter's Global Mobile Ad Revenues, 2012-2015 [CHART]

Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.

US Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]

Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.

Most Influential Ad Type By Age, June 2012 [CHART]

When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).

US Ad CTR Benchmarks By Format [CHART]

In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.

Mobile Advertising Post-Click Behavior, 2012 [CHART]

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

Mobile Marketing Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.

Ad Spending Outlook, March 2013 [CHART]

64% of advertisers will increase their mobile ad spending over the next 12 months.

Advertising Brand Lift By Audience Targeting Type, March 2013 [CHART]

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.