Mobile Advertising
Automating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreTop Mobile Devices By Ad Performance, Q1 2013 [TABLE]
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.
Read MoreMobile & Tablet Video Ad Views By OS, Q1 2013 [CHART]
More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.
Read MoreTweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Read MoreChanges In Digital Marketing Spending By Category, March 2013 [CHART]
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreAd Click-Through Rate By Format, 2012 [CHART]
In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.
Read MoreUS Mobile Media Ad Spending By Format, 2010-2015 [TABLE]
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
Read MoreEffect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
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