Millennials
American Racial/Ethnic Backgrounds By Generation, November 2012 [CHART]
Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.
Read MoreMillennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreTechnology-Induced Insomnia [INFOGRAPHIC]
This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.
Read MoreTraditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]
Young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreDemographics Of Related Content Clickers By Content Category, October 2012 [TABLE]
All groups were significantly more likely to click on articles rather than videos if they were linked to from content they found interesting.
Read MoreContent-Related Behavior By Demographics, October 2012 [TABLE]
Younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content.
Read MoreDemographics Of Early Adopters, November 2012 [CHART]
While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.
Read MoreInfluences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]
Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
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