Millennials
Smart Audio [VIDEO]
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
Read MoreDemographics Of Moviegoers [CHART]
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Read MoreDemographics Of Social Media Distrust [CHART]
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Read MoreSocial Retail By Age & Plaform [TABLE]
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Read MoreVoice Commerce Users By Age & Platform [TABLE]
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Read MorePodcast Listeners, 2018 [INFOGRAPHIC]
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
Read MoreOffline Americans By Demographic [CHART]
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Read MorePerception Of Advertising Relevance By Age [CHART]
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Read MoreCustomer Loyalty [INFOGRAPHIC]
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Read MoreVideo Game Console Ownership By Age [CHART]
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
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