Millennials
Traditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]
Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
Read MoreAmerican Tablet Adoption Rates By Demographic, May 2013 [CHART]
Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.
Read MoreDemographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
Read MoreDemographics Of Auto Website Visitors, June 2012 [CHART]
The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.
Read MoreAmerican New-Vehicle Registrations By Generation, 2001-2012 [CHART]
In 2001, 18- to 34-year-olds registered 24% of all new vehicles in the US; by 2012, that figure had dropped to 13%.
Read MoreShare Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]
The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.
Read MoreSmart Phone Ownership By Income & Age, June 2013 [CHART]
61% of American cell phone owners can be classified as smart phone owners.
Read MoreDemographics Of US Android & iPhone Owners, May 2013 [TABLE]
Android phones had a 12 percentage point lead over iPhones, with 43% of mobile phone owners between 18 to 24 years old on Android smartphones, compared with 31% on the iPhone.
Read MoreB2B Procurers' Online Shopping By Age, June 2013 [CHART]
Millennial B2B buyers are far more likely than their older counterparts to make online purchases.
Read MoreAmericans Who Click On Search Engine Ads By Age, August 2012 [CHART]
US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.
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