Millennials
Millennials' Word Of Mouth Brands [CHART]
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Read MoreMillennials' Video Consumtion, 2017-2019 [CHART]
This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreGeneration Z Is Stupid
Why are they called Generation Z, anyway? And who gets to name them? How do they get named? There is a more appropriate name for them.
Read MoreSmart Speaker Owner Demographics [CHART]
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MoreNames Of Generations [INFOGRAPHIC]
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
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