Millennials
Demographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]
Males were the driving force behind mobile-only newspaper readership gains.
Read MoreMillennials' Top Sources Of Health Information, June 2015 [CHART]
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.
Read MoreDemographics Of Video Gamers, February 2015 [CHART]
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.
Read MoreUS Smartphone Penetration By Age Group, 2014-2015 [CHART]
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Read MoreTrust In Security Of Personal Information By Generation, May 2015 [CHART]
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreHow Millennials Find Online Videos, February 2015 [CHART]
Millennials don’t find videos; videos find them.
Read MoreSocial Network Usage Share By Site & Age, December 2014 [CHART]
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.
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