Millennials
Mobile Podcast Listeners By Age, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Read MoreGenerational Identification, September 2015 [CHART]
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.
Read MoreMinority Share Of US Population By Age Group [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreAmerican Minorities By Age Group, July 2014 [CHART]
Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Read MoreAmericans' Attitudes Toward Financial Responsibility, June 2015 [CHART]
Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
Read MoreUS LGBT Media Consumption By Generation, August 2015 [TABLE]
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
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