Millennials Archives - Page 21 of 111

Traditional Media Consumption By Generation [CHART]

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

How Americans Believe Technology Effects Society [CHART]

Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement.

Interest In Virtual Reality By Generation, October 2015 [CHART]

Although virtual reality is still in its early stages, consumer interest is highest among Gen V.

Millennial Teens' Favorite Media Activities, November 2015 [CHART]

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

Millennial Teen Media Consumption, November 2015 [CHART]

Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.

Millennials' Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

Technology Device Owner Demographics, November 2015 [CHART]

Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.

Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]

When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.

How Frequently iPhone Users Check Their Phones By Demographic [TABLE]

At the most basic level, boomers simply do not use smartphones as often as younger people do.

Wearable User Penetration By Age, 2014-2019 [TABLE]

Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.