Millennials
Media Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Read MoreMillennials' mCommerce Frequency [CHART]
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
Read MoreHow People React To Spam [CHART]
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Read MoreWhy Consumers Flag Promo Emails As Spam [CHART]
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Read MoreWhy Consumers Unsubscribe From Promo Emails [CHART]
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
Read MoreConsumer Interest In Snapchat Spectacles [CHART]
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Read MoreNumber Of TV Channels Americans Watch [CHART]
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Read MoreMillennials Who Use Ad Blockers [CHART]
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
Read MoreDemographics Of US Book Readers [CHART]
The percentage of American adults who read books has remained relatively unchanged in the past few years.
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