Media Consumption
Generation X Video Consumption, 2017-2019 [CHART]
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
Read MoreMillennials' Video Consumtion, 2017-2019 [CHART]
This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Read MoreGeneration V Video Consumption, 2017-2019 [CHART]
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Read MoreBaby Boomer Smart Speaker Users, 2017-2018 [CHART]
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Read MoreGeneration X Smart Speaker Users, 2017-2018 [CHART]
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreSocial Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Read MoreTop Podcast Genres In US [CHART]
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
Read MoreAudio Sources For Smart Speaker Owners [CHART]
Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs.
Read More