Media Consumption
B2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreUS Online Audio Podcast Reach, 2000-2019 [CHART]
Two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis.
Read MorePodcast Listeners, 2017-2020 [CHART]
eMarketer estimates that 76.4 million people in the US will listen to podcasts this year, accounting for 37.3% of digital audio listeners.
Read MoreDaily Video Consumption, 2013-2021 [CHART]
The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…
Read MoreOTT Video Viewing Locations [CHART]
According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom.
Read MoreLate Night Parental Behavior [TABLE]
The No.1 post-bedtime activity for both mothers and fathers is watching TV or movies, according to a survey by Brigham Young University and Deseret News.
Read MoreTV Screen Use [CHART]
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.
Read MoreSocial Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read MoreUS Sports Viewers By League [CHART]
The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
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