Media Consumption
Traditional Television Viewing By Age, Q1 2011-Q1 2013 [TABLE]
Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
Read MoreAmerican Sports Content Consumption [INFOGRAPHIC]
25% of sports fans use social media to follow leagues, teams and players online.
Read MoreNewspaper Circulation & Advertising Trends By Region, 2012 [CHART]
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.
Read MoreCharacteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.
Read MoreWeekly American Netflix Streamers, 2010 & 2013 [CHART]
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
Read MoreSenior Execs Attitudes Toward Social Media, May 2013 [TABLE]
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Read MorePercent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreHow People Watch TV, May 2013 [CHART]
An average of just 44% of viewing of full-length TV shows is live.
Read MoreReasons People Listen To AM/FM Radio, May 2013 [CHART]
40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
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