Media Consumption
Consumer Trust In News Sources [CHART]
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Read MoreNewspaper Readership By Platform [CHART]
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Read MoreTeens' News Media Sources [CHART]
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Read MoreMedia Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Read MoreTop B2B Buyer Persona Criteria
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Read MoreWhere Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
Read MoreBarriers To Live Online Video Viewing [CHART]
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Read MoreInformation Sources For Making B2B Software Purchase Decisions [CHART]
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Read MoreWho The Public Blames For Spread Of Fake News [CHART]
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
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