Marketing Trends
Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch
Is the fragmentation of microblogging audiences eating away at Twitter’s base & how can Yahoo! get in the microblogging game overnight?
Read MoreNewspapers vs. the Internet
In this animated editorial cartoon by Mark Fiore, a grumpy old newspaper berates a self-important laptop for ushering in a new era of news reporting.
Read MoreThe One Big Thing: Google Adopts Microformats
The One Big Thing you need to know this week is that Google is now supporting microformats for what they are calling “rich snippets.”
Read MoreLocation Specific Advertising – Interview Notes
What are the chances for location based mobile advertising to succeed or fail? The promise has existed for years, but has yet to take off. In what form can it exist without driving consumers up a wall?
Read MoreJournalism Brand Fans
Through social media, journalists are creating their own personal channels to their audiences; audiences they can take with them from job to job.
Read MoreMind Reading & Neuromarketing
Neuroscience has learned much about the brain’s activity and its link to certain thoughts. As Lesley Stahl reports, it may now be possible, on a basic level, to read a person’s mind and this technology is fueling a new communications profession called neuromarketing.
Read MoreLinkedIn Best Practices For Business
David Erickson’s list of best practices for using LinkedIn as a business development tool.
Read MoreConsumer Behavior: Restaurant Customers Photograph Their Meals
In a video segment about Izzy’s Ice Cream in Saint Paul, a customer photographs his cup of ice cream, demonstrating a common consumer behavior that is typically accompanied with uploading and sharing the photos on Flickr and Facebook.
Read MoreSocial Media & Recruiting – Interview Notes
David Erickson answers the question: “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”
Read MoreFinding Context To Online Conversations
David Erickson asks a Google executive what they are doing to help aggregate online conversations to present them in context.
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