Marketing Budgets
State of Data Quality, January 2015 [CHART]
Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreTop Areas CMOs Plan To Invest, September 2014 [CHART]
Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.
Read MoreSmall Business Owners' Change In Business Spending, September 2014 [CHART]
Some Small Business Owners will reduce technology spending, but they are more the exception than the rule.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreIncreased 2015 Spending Plans For Email Marketing [CHART]
More than six in 10 marketers said they’d up investments in email marketing.
Read MoreHow Data Analytics Affects Marketing Campaigns, January 2015 [CHART]
More than 7 in 10 executives’ reliance on data analytics for decision-making will either increase significantly or somewhat over the next 3 years.
Read MoreMarketers' Planned Tech Spending, January 2015 [CHART]
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year.
Read MoreUS Mobile Display Ad Spending, 2013-2018 [CHART]
On the whole, cost-per-thousand (CPM) averages in 2014 were on par or above 2013 rates.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
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