Marketing Budgets
Website Management Staff Budgets Of Arts Organizations [CHART]
Only 36% of arts organizations have a staff member whose primary responsibility is website management.
Read MoreThe State Of B2B Content Marketing [INFOGRAPHIC]
This infographic by Marketo takes a look at the state of B2B content marketing.
Read MoreMarketing Budgets For Data-Driven Initiatives, November 2012 [CHART]
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Read MoreWeb Series Costs [INFOGRAPHIC]
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreSocial Media Spending Increases, 2012 To 2013 [CHART]
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreMarketing Budget Changes, 2011 vs 2012 [CHART]
54% reported an increase in their marketing budget this year, while an additional 24% reported no change.
Read MorePrint vs. Electronic Branded Content Spending, November 2012 [CHART]
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
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