Marketing Budgets
Marketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreOnline Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreB2B Marketing Budget Changes, 2012 & 2013 [CHART]
Slightly fewer than half of US B2B marketers plan to increase overall marketing budgets in 2013, but 67.2%, will up digital investment.
Read MoreGlobal Marketing Budgets, October 2011 – January 2013 [CHART]
Marketers around the world report a positive outlook regarding their budgets this month.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreData-Related Marketing Spending, 2012 vs 2013 [CHART]
68% of marketers plan to greatly (20%) or slightly (48%) increase their data-related marketing expenditures this year.
Read MoreB2B Marketing Budget Growth, 2012 vs 2013 [CHART]
48.7% of B2B marketers expect to increase their budgets this year.
Read MoreContent Marketing Budget Allocations, January 2013 [CHART]
Marketers are spending an average of 12% of their budgets on content marketing.
Read MoreLuxury Marketers' Spending Trends, 2011-2013 [CHART]
8 in 10 marketers at major luxury brands report having spent more on digital marketing in 2012 than in 2011.
Read MoreUS Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.
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