Marketing Budgets
Changes In Data-Related Marketing Budgets For 2013 [CHART]
68% of marketers worldwide said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreMarketing Strategies Gaining Favor In 2013 [CHART]
More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreAmerican Small Business' Change In Content Marketing Efforts, 2013 [CHART]
Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses by BusinessBolts.com.
Read MoreRoadblocks To Effective Social Media Analytics, August 2012 [CHART]
80% of marketers said they planned to use social media data in their broader marketing efforts.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreOnline Marketing Budgets & Revenues, February 2013 [CHART]
In-house marketers report spending on average 35% of their total marketing budgets on digital.
Read MorePerceptions Of Social Media Ad Effectiveness, January 2013 [CHART]
64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.
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